About Catalyst
Catalyst Seeks Great Design Stories
Design is vital to all aspects of our lives. By bringing depth, clarity and transparency to the industrial design process, these case studies reveal the profound importance of the profession. This concrete body of evidence will instill into the collective consciousness design’s power to effect positive change.
Since 2002, IDSA has curated a series of case studies, the Catalyst Case Study program, which supplies the business community and the average consumer with a series of deep drilling stories regarding exactly how design can be leveraged to generate revenue or to positively address the social challenges of the day. "A large part of society is still unaware that design is responsible for many improvements in their daily lives," said Catalyst Chair Ravi Sawhney, FIDSA. "From intelligent and ergonomic designs that let baby boomers live independently longer, to programs that encourage savings and sustainable designs that benefit the environment, design affects our every day lives." To get started, please sign up or log in here.
About IDSA
Founded in 1965, the Industrial Designers Society of America (IDSA) is the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 2,300 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.