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2009: Apple iPod-iTunes-iPhone
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Apple’s iPod and iTunes combined to revolutionize the music industry, dominate the digital music marketplace, and give consumers ultimate control of the soundtracks of their lives. The iPod/iTunes story is capped off with the tale of the iPhone’s development and success. Learn More
2009: Black & Decker Dustbuster
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Dustbuster created a new mass-market category as it took the Black & Decker brand from the workshop into the home. Dubbed the "little vac that roared" by Time Magazine, the Dustbuster has continued to lead the category for thirty years. Learn More
2009: OXO Good Grips
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One man's determination to create more comfortable, functional kitchen tools for his wife was the design inspiration for a market-dominating company and ultimately raised the bar for Universal Design in all consumer products. Learn More
2009: Whirlpool Strategy
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It's been a full decade since Whirlpool bet its future on a bold, new strategic direction -- be number one in innovation. The audacious move paid off on the bottom line and in homes around the world. Learn More
2010: Kohler Mobile Shower
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Good design doesn't have to take years or even months to gestate. Kohler identified an immediate and critical need to sustain the health and psychological well-being of the 9/11 emergency responders, and had its life-enhancing solution on site within two weeks of the towers falling. Learn More
2010: MiniMed
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The MiniMed insulin pump was clearly the best on the market, yet lost its grip as diabetics risked their lives rather than use it. It worked perfectly. But adoption was plummeting. The company was in trouble. It took innovative and empathetic design to crack the mystery and bring the company back from the brink. Learn More
2010: Siemens ECAM
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Siemens Gammasonics was having a tough time in the early 1990s. Pummeled by external competition and internal developmental dead-ends, it found itself sinking in the nuclear imaging field. There was only one way to go—up. But it would take a whole new approach to design the system of the future. An innovative process of cross-functional design yielded 15 subsequent years of best-in-class performance and put Siemens back atop the imaging pedestal. Learn More
2010: Toyota Prius
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Toyota's new Prius, a paragon of fresh automotive technology and an icon of "green-think," was heralded as the car of the future. But it was selling in smaller numbers than its adulation would suggest. Maybe its original styling wasn't communicating the groundbreaking technology within? Here's what happens when insightful design conveys a product's greatest virtues to the general public. Learn More
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2007